The Journal
Notes on web, apps, AI, and marketing — 6 articles.
Featured
Hiring a digital agency in Japan is different from hiring one at home. Here is how foreign companies can tell a genuinely bilingual partner from one that simply speaks English in meetings.
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Many foreign companies entering Japan wonder whether they truly need a Japanese-language website. The short answer is almost always yes — but the reasons and priorities may surprise you.
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Running SEO for Japan is not just a translation job. Search behaviour, content expectations, and ranking signals all differ from Western markets. Here is what foreign companies need to know before investing in Japanese SEO.
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Japanese websites often surprise foreign companies — dense layouts, long pages, and different trust signals. Here is what drives those choices, and what you need to know before building or localizing a site for the Japanese market.
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Foreign brands entering Japan often build their whole retention strategy around email — and wonder why nobody engages. In Japan, the channel customers actually check is LINE. Here's a practical, honest guide to LINE marketing for foreign companies, from a bilingual team building for the Japanese market.
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Many foreign companies enter Japan with a beautifully translated website — and still fail to convert. That's because localization for Japan is about trust, conventions, and channels, not just language. Here's what actually matters, from a bilingual team building for the Japanese market every day.
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