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Running SEO for Japan is not just a translation job. Search behaviour, content expectations, and ranking signals all differ from Western markets. Here is what foreign companies need to know before investing in Japanese SEO.
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Foreign brands entering Japan often build their whole retention strategy around email — and wonder why nobody engages. In Japan, the channel customers actually check is LINE. Here's a practical, honest guide to LINE marketing for foreign companies, from a bilingual team building for the Japanese market.
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Many foreign companies enter Japan with a beautifully translated website — and still fail to convert. That's because localization for Japan is about trust, conventions, and channels, not just language. Here's what actually matters, from a bilingual team building for the Japanese market every day.
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