AOTOMORI: a bilingual sandal store where customers configure every pair

01

The problem

AOTOMORI's sandals are made to order. Customers choose a model, a sole colour, a strap colour and a size, and across seven models that adds up to about 1,090 combinations and roughly 690 product photos. The store had to let people explore all of that without getting lost, work equally well in Japanese and English, and stay simple enough for a small brand team to run day to day.

02

How we approached it

1. 1

   Structured the catalogue before designing anything: models, collections (Women, Unisex, Kids; Daily, City, Relax) and consistent option names, so every combination maps cleanly to its photos.

2. 2

   Built the store on Shopify with a bilingual structure: Japanese by default, English under /en.

3. 3

   Created the pages a new brand needs to earn trust: brand story, craftsmanship, manufacturing process, materials, size and care guides, FAQ, shipping, returns and the legally required seller information.

4. 4

   Added reviews, a wishlist and a newsletter, set up the LINE Official Account, and produced social media assets for launch.

5. 5

   After launch, moved into ongoing support: maintenance, SEO and content, and day-to-day store operations.

03

Challenges we faced