E-commerce · Cross-border
Japan Fun Stuff: Japanese snacks, character goods and toys, shipped worldwide
We designed and built Japan Fun Stuff, an online store that brings Japanese snacks, character goods and toys to fans overseas, in English and Chinese.
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English and Chinese store with worldwide shipping
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Instant search, bundles and limited-time offers
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Apple Pay and Google Pay right on product pages
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The problem
Fans outside Japan want snacks, character goods and toys that are hard to find abroad, but Japanese shops are hard to navigate in another language and shipping is uncertain. The store had to feel as fun as the products while making browsing and buying straightforward for international customers.
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How we approached it
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Organised a large, varied catalogue into clear categories (seasonal, snacks, candy, kawaii, gaming, toys) with instant search.
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Added bundles, limited-time offers with countdowns and a wishlist to encourage discovery.
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English and Chinese versions, prices in yen and worldwide shipping.
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Express checkout with Apple Pay and Google Pay on product pages.
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Challenges we faced
Fun without the clutter
Japanese pop-culture products are bright and busy. We used a bold, colourful look for the collections and kept product pages clean, so the energy doesn't get in the way of buying.
Finding one item in a big catalogue
Instant search suggests products as you type, and categories and bundles give browsers a way in when they don't know what they're looking for.
Selling to more than one market
The English and Chinese versions share a single catalogue, so products and prices are managed in one place.
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